How To Create A Lead Magnet That Gets You Qualified Sales Appointments

April 10, 2020

Want to get more sales?

One of the best ways to get more sales is by creating a high value free resource your ideal prospects and clients are telling you they want.

How do you do this?

Simple. Ask them.

Identify the core subtopics of your industry they’re interested in and give them a few options as to which ones they’re most interested in you creating a free resource about.

Then, create the free resource.

This can be a video, a PDF, an audio recording.

Checklists, guides, trainings, gamified surveys.

These are all great examples of lead magnets.

Once you’ve created this resource, you can promote it on your website, on social media, at events, through advertising.

Let’s look at an old school example.

Ever seen one of those newspaper ads advertising a free book or guide? That’s a lead magnet.

Some businesses even use events as a lead magnet, offering free or paid seminars and in person trainings to attract their ideal prospects.

So how do you turn these into appointments?

Simple. You ask.

Each channel has their own way of asking for an appointment.

On social media or blogs, you may have a call to action inviting people to a call.

In person, you’ll have a conversation, ask and set a time.

With lead magnets and email marketing, you’ll have an email sequence that invites them to book a call.

Once you’re on the call, you’ll have a qualifying conversation and invite them to take the next step.

Looking to get more leads, appointments and sales?

Book Your Free Digital Advertising Audit Here

See, just like that :-)

To Your Success,


Get more leads, appointments & sales.

Sign up for my mailing list
below & get your free
"Lead Generation Playbook"
sent right to your inbox.